Experience

Best Buy | Director, Design Enablement

Minneapolis, MN | 2025 - present

CarMax | Head of Experience Design Operations

Richmond, VA | 2021 - 2025

As a senior leader at CarMax, my role is to spearhead the implementation and optimization of design operations within the company's product and experience design organization. 

Key Responsibilities:

• Scale design team strategically, aligning with company objectives

• Implement quality measurement systems for design outputs

• Lead DEI initiatives and talent acquisition/retention strategies

• Optimize design processes and manage cutting-edge tool ecosystem

• Spearhead thought leadership and educational programs

Achievements:

• Orchestrated migration of 60+ design professionals to Figma, significantly enhancing collaboration and efficiency

• Implemented streamlined design workflows and talent development processes, boosting team performance

• Established cross-departmental partnerships, amplifying design impact across the organization

• Launched mentorship program connecting CarMax creatives with underserved high school students, fostering community engagement

• Designed and maintained robust onboarding experience for new associates, optimizing talent integration

Impact:

• Elevating CarMax's design capabilities, fostering collaborative work and innovation, while ensuring peak performance to drive business success.

Capital One | Head of Design Operations, Experience Strategy

Richmond, VA | 2016 - 2021

Led multifaceted design operations initiatives across various business lines, fostering innovation and driving organizational success.

Key Responsibilities:

• Streamlined onboarding, designer-business alignment, and organizational challenges

• Developed design strategy and provide operational support for team and projects

• Managed team to produce scalable deliverables

• Fostered partnerships between design and external teams

• Supported executive and leadership needs

Previously Held Capital One roles:

• Experience Designer / Design Operations Lead: Experience Strategy

• Head of Design Portfolio Management Community of Practice

• Design Operations Lead: Practice Analytics & Finance

• Design Operations Lead / Design Manager: Gravity Design System

22Squared | Senior Integrated Producer

Atlanta, GA | 2011-2016

Spearheaded digital and integrated campaigns across multiple platforms, orchestrating diverse teams to deliver cutting-edge solutions.

Key Achievements:

• Led cross-functional teams in executing digital and integrated campaigns across websites, banner ads, mobile, social media, and email projects

• Managed multiple productions simultaneously, expertly balancing schedule, scope, and budget constraints

• Secured and managed external vendors, ensuring seamless project execution

• Developed comprehensive project documentation, including scopes, plans, and contracts

• Championed and tested agency processes and technology initiatives, driving continuous improvement

Clients:

Home Depot, Southeast Toyota, Costa Rica Tourism Board, Dunkin Brands, Publix, Mizuno, American Standard

Bella Vita Creative | Post-Production Producer & Motion Graphics Artist

New York, NY | 2009-2011

Managed diverse projects for corporate and broadcast clients, optimizing workflow and ensuring timely delivery.

Key Accomplishments:

• Devised and implemented a tracking system for a 5000+ element, 3-year project, enhancing project management efficiency

• Managed company's digital presence across website and social media platforms, boosting online visibility

• Crafted compelling still and motion graphics for EPIXHD network, elevating brand aesthetics

Bionic Media | Design Producer & Creative Director

New York, NY | 2009-2011

Produced captivating motion graphics and design packages for broadcast and advertising clients, consistently meeting deadlines and often under budget.

Key Achievements:

• Curated a network of top-tier freelance talent, resulting in a 30% increase in project efficiency

• Optimized project budgets and schedules, leading to a 15% reduction in overall production costs

• Pioneered creative solutions to complex challenges, resulting in award-winning campaigns

• Developed a comprehensive "black book" of creative freelancers, boosting department productivity by 25%