Experience

Best Buy | Director, Design Enablement

Minneapolis, MN | February 2025 - present

• Operating Model Transformation: Orchestrated the rollout of a new Experience Design (XD) Operating Model, reducing meeting overhead by 30% through the implementation of a documentation-first, asynchronous workflow.

• Design System Governance and Systems Architecture: Governed the BRIX Design System roadmap, prioritizing component development and accelerating deployment by 25% through institutional identity alignment and high-impact business prioritization.

• Content Design Democratization: Scaled the impact of content design by launching self-serve toolkits and content review frameworks, significantly reducing time-to-launch for low-risk content needs by 50%.

• Executive Visibility: Standardized the Jira/Confluence ecosystem with RAG (Red-Amber-Green) and RAID logs, providing leadership with 100% real-time transparency into program health and systemic risks.

CarMax | Head of Experience Design Operations

Richmond, VA | 2021 - 2025

• Efficiency Optimization: Conducted a comprehensive tech-stack audit of Figma, Miro, and Adobe DAM ecosystems, identifying and realizing $1.2M in annual efficiency gains by consolidating redundant software.

• Compliance Governance: Implemented intentional friction quality gates within the design-to-dev pipeline, ensuring 100% brand and accessibility compliance across all enterprise product outputs.

• Strategic Onboarding Orchestration: Designed and scaled a multi-phase, 90-day onboarding framework for both Full-Time and Contract associates, ensuring Day 1 readiness through automated hardware/access provisioning and a mentorship system, resulting in reducing time-to-contribution by 40%.

• Knowledge Management: Centralized fragmented process documentation into an encyclopedic knowledge base, creating a single source of truth that drastically reduced access delays and time-to-contribution for new hires. This knowledge base serves as the single source of truth for a distributed team of 100+ designers.

• Talent Advocacy: Partnered with executive leadership to overhaul performance review , talent assessment, and talent management cycles, grounding development plans in concrete work artifacts and cross-functional feedback.

Capital One | Head of Design Operations, Experience Strategy

Richmond, VA | 2016 - 2021

• Gravity Design System Leadership: Served as the Operations Lead for the Gravity enterprise design system, governing the component lifecycle and contribution models serving 50M+ customers.

• Financial ROI Modeling: Built a practice analytics dashboard that translated design system adoption into over $5M in engineering hours saved annually by reducing manual rework across business lines, and showing direct correlation between design adoption and engineering velocity to Finance and Product stakeholders.

• Universal Accessibility: Established accessibility protocols, achieving 100% accessibility compliance across the enterprise component library through automated design-to-code gates.

• Regulatory Integration: Aligned design systems with corporate security, legal, and global accessibility mandates (WCAG) to ensure universal compliance across disparate product lines.

22Squared | Senior Integrated Producer

Atlanta, GA | 2011-2016

Bella Vita Creative | Post-Production Producer & Motion Graphics Artist

New York, NY | 2009-2011

Bionic Media | Design Producer & Creative Director

New York, NY | 2009-2011